WILLIAM 'SPOIT' LOFSTEDT

The documentation of a superstar.

PURPOSE

Working closely with one of the world's top esports players for a significant period of time, my goal was to capture the essence of 'Spoit'—showcasing his journey, his achievements, and unique personality to build a genuine connection with fans.

IMPACT

This long-term documentation helped establish Spoit as a genuine and trusted figure in the esports community. Creating a compelling narrative, coupled with Spoit's long list of achievements in the esports space, allowed me to really humanize the superstar. This fostered deeper engagement with fans and collaborators.

>220

TOTAL POSTS CURATED

35%

BOOST IN NA BASED FANS

~170M

TOTAL IMPRESSIONS