M80 ESPORTS
Creative Direction for a Premier Esports Team
PROBLEM
As a very young esports organization, I needed to create content in various shapes and formats for M80. My duties included creating general photo and video, informational graphics, merchandise advertisements, and both cinematic long and short form pieces, with a particular focus on event coverage for multiple tournaments. This included, but was not limited to, the Rainbow Six Invitational in Sao Paulo, Brazil; Counter-Strike Pro League in Malta.
SOLUTION
I created a vibrant and inspiring social media presence that emphasized the deep and unheard stories surrounding the players and staff of M80. By focusing on aesthetically pleasing content coupled with ambitious storytelling, I helped M80 build a strong community of loyal fans and collaborators.
>242M
TOTAL IMPRESSIONS
50,000
ORGANIC NEW FOLLOWERS
$75k
EARNED IN CONTENT BASED AWARDS
